UAB men's basketball team's 2021-22 commercial won an Emmy on June 18, 2022 and was named a National Gold ADDY Award winner on Friday, June 10, 2022.
The American Advertising Federation tabbed only 52 National Gold ADDY Award winners out of more than 25,000 entries. The 2021-22 UAB men's basketball commercial was produced by Champ Creative Co.
The commercial launched on Nov. 4 has garnered an impressive 947,000 impressions, 26,144 engagements and 141,100 views on Twitter.
Brought to the screen by the Academy Award- and Emmy-winning teams behind "The Lord of the Rings," "The Amazing Race" and "Queer Eye,” “The Quest” is a ground-breaking, immersive, hybrid competition series that drops eight real-life teenagers (Paladins) into the fantastic, fictional world of Everealm, where they must save a Kingdom by fulfilling an ancient prophecy. Throughout the eight-episode series, these heroes are immersed in a fantasy world come to life complete with a castle, royals, ethereal Fates, all forms of mystical creatures and a Sorceress intent on destruction and power.