by BRANDI RICHARD THOMPSON | September 10, 2026 | BRComm, Message Control
The worst crisis response I have watched was not a bad statement. It was a good statement, issued nine hours late, by the wrong person, to the wrong audience first. By the time it went out, the story had already been written. Not by the organization. By everyone else....
by BRANDI RICHARD THOMPSON | July 23, 2026 | BRComm, Media & Industry Analysis, Reputation Management
Why Rihanna, Beyoncé, and T.I. Are Winning With the Same Strategy — and What It Means for Your Brand By Brandi Richard Thompson | BRComm Rihanna did not hire a spokesperson for her Fenty Skin Lux Balm campaign. She hired her partner instead. A$AP Rocky stars in the...
by BRANDI RICHARD THOMPSON | May 22, 2026 | #CommunicateThat, BRComm, Crisis Communications
What the DNC’s 2024 post-election review reveals about a communications mistake every organization is capable of making When the Democratic National Committee released its 2024 post-election review, the communications industry should have paid close...
by BRANDI RICHARD THOMPSON | March 30, 2026 | BRComm, Reputation Management
What the 2026 Oscars, an unread speech, and 60 years of cognitive science can teach leaders about the communications decisions they make without thinking I’ve written speeches that never reached their intended audience. Not because of deliberate negligence — but...
by BRANDI RICHARD THOMPSON | March 27, 2026 | BRComm, Reputation Management
BRComm client and Atlanta-based performing artist Kerwin Thompson, known professionally as The Leading Man, joins the cast of The Royale as a featured teaching actor at the University of Tennessee’s Clarence Brown Theatre. KNOXVILLE, Tenn. — March 2026 — Kerwin...
by BRANDI RICHARD THOMPSON | February 23, 2026 | BRComm, Strategic Messaging
What One Year of Mass Cuts Reveals About Who’s Leading — and Who’s Performing One year ago this month, the federal government began the largest mass layoff in modern American history. More than 300,000 federal workers — engineers, scientists, economists,...
